Research & Publications

Institutional-grade research contributing to political science knowledge

The Role of Digital Marketing in Indian Elections

The Indian political landscape has undergone a seismic shift in recent years, with digital marketing emerging as a pivotal tool in election campaigns. The proliferation of smart phones, affordable internet access, and the widespread use of social media platforms have transformed the way political parties engage with voters.

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Focus Areas

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Electoral Behavior

Comprehensive study of voting patterns and electoral decision-making

Public Opinion Dynamics

Research on opinion formation and change across demographics

Political Forecasting

Methodological advances in predictive political modeling

Policy Evaluation

Evidence-based assessment of policy effectiveness

Journal Articles

Peer-reviewed publications and long-form research — same layout as Featured Analysis for a consistent experience

India's Urban Mobility Blind Spot “Why Indian Public Transport Needs a Digital Spine”

Mahathi Gandi, Paramesh Matta

India's cities are building faster than they are building smarter. That gap is costing us more than we realise. Every morning, millions of commuters across India's major cities make the same quiet calculation — is it worth attempting the metro, the bus, or simply hailing a cab and surrendering to traffic? The fact that so many default to the car is not a failure of ambition. India has built impressively: metro corridors, elevated expressways, expanded bus fleets. The failure is subtler. Our transport systems move people. They do not, in any meaningful sense, think about them. What Indian cities are missing is what might be called a mobility intelligence layer — the integrated, data-driven architecture that makes a transport system genuinely responsive rather than merely operational. Steel and concrete are visible. This layer is not. T…

Urban mobilityTransport PolicyTelangana

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