Core research domains driving our academic contributions
Comprehensive study of voting patterns and electoral decision-making
Research on opinion formation and change across demographics
Methodological advances in predictive political modeling
Evidence-based assessment of policy effectiveness
Peer-reviewed publications and long-form research — same layout as Featured Analysis for a consistent experience
CAP-INDIC Strategy Research Team
The BJP's 2014 campaign is widely regarded as a masterclass in digital marketing.
Institutional-grade research contributing to political science knowledge
The Indian political landscape has undergone a seismic shift in recent years, with digital marketing emerging as a pivotal tool in election campaigns. The proliferation of smart phones, affordable internet access, and the widespread use of social media platforms have transformed the way political parties engage with voters.